CER Group

The CER Group's purpose is to:

• Identify, develop and market solutions to meet customers' needs for well being and ecologically sustainable niche products
• Generate outstanding capital growth for shareholders

Scope and Nature of CER Group Businesses

The CER Group will comprise businesses linked by:

Products and markets, which will meet customers' needs for:

• "Natural" products
• "Organic" products
• "Well-being" health
• Products supporting environmental sustainability

A functional emphasis:

• We are technical niche marketers to businesses and consumers
• We specialise in direct / catalogue / internet approaches to selling
• We emphasise expeditionary marketing, being early market entrants at low cost and risk. We do not compete in mature, low-growth markets

The Group’s Operating Businesses Will:

• Have potential for exporting and investment in offshore marketing subsidiaries and alliances
• Be cash generative
• Meet minimum criteria regarding mass and momentum
• Contain their own operational management and financial control systems

Role of CER Group Corporate Centre

The CER Group corporate centre will act as a "parental developer" aiming to add significant value to the businesses that comprise the group.

To perform this role effectively, the CER Corporate centre requires appropriate capabilities & resources, including knowledge of:

• Market segments
• Products / services
• Systems & technologies for sales and delivery
• Business systems and skills well aligned with expeditionary marketing in technical niches
• Financing